The escalating number of road accidents in Jaipur has made Transport Department of Rajasthan take an innovative measure to raise public awareness in the city. A campaign called ‘Donate Your Space‘ in which any individual, café or a restaurant can affix with the RTO and render a wall or a corner in their establishment for art installations or wall art or graffiti with messages related to road safety.
Credits : Jaipur Times (Times Of India)
- Tarami Foundation in alliance with the Transport Department plan to create spaces in cafés, residential places, salons etc.
- The campaign is planned to run for 4 months initially and the response will be monitored thereafter
- This project aims to have 500 donors by the end of six months
- To promote this, ad films will be shot & circulated over social platforms