Posts from Desidiaries
With an investment for ₹265, Britannia was founded in 1892 and the biscuits were manufactured in a small house in Kolkata. Later, in the 1980s, the company was taken over by Rajan Pillai who was known as the Biscuit Raja. Currently, Wadia Group owns Britannia.
Recently, Britannia achieved the 100 years milestone and to celebrate the centennial, the company revealed a brand new brand logo and philosophy illustrating the company's vision to become the 'future of food' - a global, total foods company. all of us have literally grown up eating their products, be it the premium Good day (a.k.a your morning tea partner) or the legendary Bourbon (the kids' favourite).
From last so many years, Britannia has been a trusted name in Indian households, for some, it has been serving guests with their chai while for some it has served like a midnight snack, we relate to it, right?
We discern a good food brand with their range of diffrentiating products and how the brands takes care of it's consumers and Britannia has been a brand that has been like a family member fulfilling the wishes of everyone from a kid who loves Jim Jam and the elderly who devours nothing but the classic Marie Gold.
We are about to slide you into some nostalgia, a ride you'll not forget. Here are 10 products we all remember eating as kids or maybe till now, right?
Presenting a personal favourite, Milk Bikis are too scrumptious to be forgotten!
Fortunately, it's still available and we can't thank Britannia enough for Little Hearts
Before oroes were twisted, it was always Bourbon, the first and the real deal
The classic Good Day, mom's favourite for untimely guests.
The original cake before we drooled over DBC or similar ones
Post the fever Bourbons had, Pure magic was the indulgence we totally are weak for!
All the Chai lovers in unison saying YESS to Toastea!
Don't you remember those tantrum filled Saas-Bahu Ads on 50-50, diggin!
Ain't nobody saying no to a Jim Jam, am I right?
The classic and the evergreen Marie Gold has been serving guests since forever!