- Founded by Ankit Jhalani, Adeeba is a affordable luxury brand famous for its exquisite Kurtis and Suit collection. Their line of cotton fabrics deserves special mention; a blend of elegance with the use of luxury lawns and rich fabrics made their attires a go-to-wear for office and parties. An unconventional entrepreneur– Ankit is a young business man who has risen to heights in the fast track fashion industry. Desi diaries is in conversation with the young man-
What inspired you to enter the clothing industry?
I am the third generation working in this industry. My grandfather started this business long back. In 1991, my father started manufacturing traditional women apparels for corporates & we also started one retail outlet. In the middle of my graduation, I joined my dad & planned to start my own brand.
having no formal education in fashion can be a little tough? what problems did you face in the industry?
Entering the industry was quite natural for me, it was almost like I was born to be in this field. Textiles are hard wired into my DNA. Ever since I was a kid I went touring to my father’s factory.
I used to see my dad working on patterns when I was 8 & when you see it practically you learn more.
what is your vision for adeeba?
We are planning for retail chain store & franchise store in future. Soon we are going to launch summer wear & Indian traditional wear at a reasonable price. “Sabse sasta aur sabse acha” is what we target. The customer should get best quality & services at our stores.
what makes adeeba different from any other clothing brand
We don’t make customers we make relations. We always work for better. Your feedback gives us strength & your complains gives us an opportunity to improve.
Drop in at A-121, 1st Floor, City Pulse Mall, Narayan Singh Circle, Tri Murti Circle, Jaipur to view the latest Adeeba collection